AMERICAN LABOUR:

THAT'S ONE MEAN TACO:

The following comes Molly's way from the American Rights at Work coalition.

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"Food with integrity.":
That's what Chipotle – America's fastest-growing fast-food restaurant – vows to serve in its restaurants.

Tell that to the Florida farmworkers who pick many of Chipotle's tomatoes. They have one of the worst jobs in America, with sub-poverty wages, back-breaking labor, and unimaginable exploitation.

Click here to urge Chipotle's CEO Steve Ells take a stand for Florida farmworkers.

In spite of its "food with integrity" pledge condemning the "exploitation of animals, farmers, or the environment," Chipotle refuses to partner with the Coalition of Immokalee Workers, which represents farmworkers, to help improve their working conditions.

More than two dozen leading writers, organizers, filmmakers, and farmers have called on Chipotle to do the right thing. The list includes Eric Schlosser, writer and director of Fast Food Nation; Frances Moore Lappe, author of Diet for a Small Planet; and Robert Kenner, director of the new hard-hitting documentary Food, Inc.

Add your name: Call on Chipotle to partner with Florida farmworkers and end the exploitation.

In the past, American Rights at Work activists helped put pressure on big companies like McDonald's, Burger King, and the parent company of Taco Bell, KFC, and Pizza Hut – convincing them to commit to a raise for Florida farmworkers: an extra penny per pound of picked tomatoes.

Chipotle has also agreed to pay an extra penny per pound. Now, with your help, we can achieve an even greater victory: a huge chain pushing for real justice for these workers.

Tell Chipotle to live up to its promise and partner with the Florida farmworkers in its supply chain.

The average farmworker puts in a 10 hour day in the scorching Florida sun and must pick two and a half TONS of produce a day to earn $50 – that's only $10,000 per year. As major buyers, companies like Chipotle have a responsibility to exert their influence and give a fair deal to the workers who help boost their bottom lines.

End the exploitation: tell Chipotle's CEO to partner with Florida farmworkers now! Then, ask all your friends to do the same.
Thanks you for all that you do.
Sincerely,
Liz Cattaneo

American Rights at Work

http://www.americanrightsatwork.org/
P.S. Click here to check out the open letter signed by two dozen leaders of the sustainable food movement demanding that Chipotle be "a true partner in the protection of farmworkers' rights." Then, add your name.

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THE LETTER:

Click on one of the links above or CLICK HERE to sign the following open letter to Chipotle CEO Steve Ells.

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We write with admiration for your efforts to create a socially just and environmentally responsible restaurant chain. We applaud your goal of sourcing "food with integrity," food that's "unprocessed, seasonal, family-farmed, sustainable, nutritious, naturally raised, added hormone free, organic, and artisanal." Chipotle points the way to a new business model for national-scale restaurant chains: rather than scouring the globe for the cheapest commodities, restaurants should source in a region-appropriate way - bolstering and not undercutting regional food production networks.

Yet for us, naturally raised meat - important as it is - does not trump decently treated human beings. We are outraged by the working and living conditions in the Immokalee area of Florida, source of some 90 percent of the winter tomatoes consumed in the United States. We see Immokalee as a stark example of the vast power discrepancies in our food system. In the winter-tomato market, a small number of very large buyers dictate terms to the seven or eight entities that control land in tomato country; those growers, in turn, squeeze the workers in brutal fashion. Real wages have fallen dramatically in Immokalee over the decades and now hover well below poverty level; housing conditions would not be out of place in apartheid-era South Africa. These are the normal conditions experienced by thousands of workers in south Florida. No one can be surprised that in some extreme cases, right now, some of the people who pick our tomatoes are living in what can only be called modern-day slavery: held against their will and forced to harvest tomatoes without pay. In this context, Chipotle cannot claim the same integrity for the tomatoes it serves as it does for its meat, much less guarantee its customers that the tomatoes in its burritos were not picked by slaves.
We realize that Chipotle has announced that it's paying an extra penny per pound for tomatoes, but we have to ask: What has Chipotle done since that announcement to identify and cultivate growers who are willing to raise their labor standards and pass the penny along to their workers? Your company has shown admirable leadership in working with - and incubating - meat suppliers willing to meet your higher standards. But your failure to do that same hard work in the Florida tomato industry - together with the Coalition of Immokalee Workers (CIW) - threatens to render your announcement an empty gesture aimed more at public relations damage control than an effort to make real change.




We view the CIW's struggle for dignity as a non-negotiable part of the struggle for a sustainable food system. Therefore, we strongly urge you to enter into an agreement with this worker-led organization that has been fighting tirelessly to improve conditions in tomato country since 1993. As you know, the Florida Tomato Growers Exchange has acted to block the penny-per-pound raise agreed to by McDonald's, Yum Brands, Burger King and others, by threatening to fine any grower who cooperates with the buyers and the CIW. The extra penny paid out by these companies now sits in an escrow account, and workers in the fields continue making the same dismal wage. The growers clearly fear the power tomato pickers have galvanized through the efforts of the CIW and Chipotle's refusal to sign an agreement with the CIW only bolsters the growers' intransigence.





Last month, another national-scale food company with a social mission, Bon Appetit, signed a far-reaching deal with CIW that goes well beyond the penny per pound raise. We urge you to study the CIW-Bamco agreement and step up your efforts to identify growers - big or small - who will work with you to make "food with integrity" truly "fair food."





If Chipotle is sincere in its wishes to reform its supply chain, the time has come to work with the Coalition of Immokalee Workers as a true partner in the protection of farmworkers rights.
Respectfully,
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MORE:
The main force behind the drive to improve conditions of farm labour in Florida is the Coalition of Immokalee Workers. Here is more from their website about the hypocrisy of Chipotle.
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HYPOCRISY AND CHIPOCRICY:
Dictionary:
hy·poc·ri·sy
1. The practice of professing beliefs, feelings, or virtues that one does not hold or possess; falseness.
Dictionary:
Chi·poc·ri·sy...
6/22/09: The phenomenon known as "Chipocrisy" was in the news this past week, beginning with the June 15th open letter by more than two dozen leading sustainable food activists calling on Chipotle to live up to its claims of "Food with Integrity" and "work with the Coalition of Immokalee Workers as a true partner in the protection of farmworkers' rights."





But it didn't stop there. Also last week, the ABC news show "Nightline" did a piece on Chipotle's relationship with Polyface Farms, a model sustainable farm in Virginia that, in the words of owner Joel Salatin, "fully respects and honors the pigness of the pig." (Believe it or not these flac runners say things like this all the time with a totally straight face-Molly)





In the same Nightline story, Chipotle CEO Steve Ells professed, "I think it's really important that people know where their food comes from. I mean we spend a lot of time researching the very best sources, so that when people go to Chipotle, they can rest assured they are getting the very best food."





Really? The Nightline piece, while valuable for shedding light on Mr. Salatin's admirable operation, was incomplete, and therefore deeply flawed. By allowing Mr. Ells to effectively direct the spotlight, the story revealed only that part of Chipotle's supply chain that the company wished to showcase, creating the impression of an ethical restaurant company that indeed earns its claim to "Food with Integrity."





If, however, Nightline had only turned that same spotlight on the fields where Chipotle's tomatoes are picked, perhaps it would have found that the "humanness" of the men and women who pick those tomatoes isn't afforded the same honor or respect.





This might be a good moment to quote a relevant passage from last week's impeccably-timed sustainable food movement letter to Mr. Ells:





"... (F)or us, naturally raised meat – important as it is – does not trump decently treated human beings... Your company has shown admirable leadership in working with – and incubating – meat suppliers willing to meet your higher standards. But your failure to do that same hard work in the Florida tomato industry – together with the Coalition of Immokalee Workers (CIW) – threatens to render your announcement an empty gesture aimed more at public relations damage control than an effort to make real change."

Chipotle's failure to live up to the virtues it professes to hold dear was not lost, however, on one Denver-based blogger last week. Writing on the Denver Fair Food blog, "Robert" noted that, on its corporate website, Chipotle strongly recommends that its customers read Eric Schlosser's hard-hitting analysis of the fast-food industry's ills, "Fast Food Nation". The contradiction was too much to stomach for the Fair Food blogger, who undoes Chipotle's claims to sustainability using a series of quotes by none other than Mr. Schlosser himself. His conclusion is withering, and it shall be our conclusion here as well:





"... It’s abundantly obvious. Quoting Eric again: 'the exploitation of farm workers should not be tolerated in Florida. It should not be tolerated anywhere in the United States. There are many social problems that are extremely difficult to solve. This is not one of them.' Plain and simple, the solution is for Chipotle to work in partnership with the CIW. That’s been Eric’s demand of fast-food companies for a long time and that’s his demand explicitly of Chipotle today.





It’s funny really, Chipotle isn’t listening to the guy that Chipotle recommends everyone listen to. Chipotle’s “further reading” is demanding that Chipotle go further, and yet Chipotle refuses to take its own advice. This is a phenomenon that’s become so common place we have a name for it: Chipocrisy.
That’s the thing about further reading – sometimes you end up eating your words."
Read the Denver Fair Food blog post in its entirety here.