SHOPDROPPING: A NEW AND INTERESTING CONCEPT:
Shoplifting is the illegal removal of goods from a retail outlet. "Shopdropping" is the precise opposite, the addition of merchandise and information to retail displays. The people over at Social Design Notes (see also our Links section) have a description of what this means. This may vary from altering an album cover to even altering the voice hardware in a toy store doll. Social Design Notes contains links to new packaging that can be placed on certain products in the stores, packaging that tells stories about the workers who make the products. Go on over to Social Design Notes to see more about this and other "unbranding" creative activities.
Molly